{"id":5725,"date":"2022-08-19T16:59:11","date_gmt":"2022-08-19T07:59:11","guid":{"rendered":"https:\/\/clarivate.com\/ja\/?p=5725"},"modified":"2022-08-19T16:59:11","modified_gmt":"2022-08-19T07:59:11","slug":"three-tips-to-better-mitigate-risk-and-ensure-successful-brand-launches-for-ip-professionals-2","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/ja\/blog\/three-tips-to-better-mitigate-risk-and-ensure-successful-brand-launches-for-ip-professionals-2\/","title":{"rendered":"\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8\u3010\u77e5\u8ca1\u62c5\u5f53\u8005\u5411\u3051\u3011"},"content":{"rendered":"<p><a href=\"https:\/\/clarivate.com\/blog\/three-tips-to-better-mitigate-risk-and-ensure-successful-brand-launches-for-ip-professionals\/\"><em>\u82f1\u8a9e\u539f\u6587\u30b5\u30a4\u30c8<\/em><\/a><\/p>\n<p><em>\u672c\u8a18\u4e8b\u306f\u82f1\u6587\u30d6\u30ed\u30b0\u3092\u65e5\u672c\u8a9e\u306b\u7ffb\u8a33\u518d\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u672c\u8a18\u4e8b\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u30fb\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3057\u307e\u3059\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5546\u6a19\u8abf\u67fb\u3068\u30ea\u30b9\u30af\u8a55\u4fa1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u77e5\u7684\u8ca1\u7523\u306e\u5c02\u9580\u5bb6\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u8cea\u554f\u306b\u8fc5\u901f\u304b\u3064\u6b63\u78ba\u306b\u56de\u7b54\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u304c\u3088\u308a\u81ea\u4fe1\u3092\u6301\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cb4\u91cd\u306a\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5546\u696d\u7684\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u306a\u304c\u3089\u3001\u65b0\u30d6\u30e9\u30f3\u30c9\u3092\u4e88\u5b9a\u901a\u308a\u7acb\u3061\u4e0a\u3052\u308b<\/strong><\/p>\n<p>\u73fe\u5728\u3001\u5e02\u5834\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u98fd\u548c\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u904e\u53bb10\u5e74\u9593\u3067\u3001<a href=\"https:\/\/interest.clarivate.jp\/report_trademark_trends_2022\" target=\"_blank\" rel=\"noopener\">\u5546\u6a19\u306e\u51fa\u9858\u4ef6\u6570\u306f\u4e16\u754c\u7684\u306b\u5897\u52a0\u3057\u30012011\u5e74\u306b\u306f400\u4e07\u4ef6\u672a\u6e80\u3060\u3063\u305f\u3082\u306e\u304c\u30012021\u5e74\u306b\u306f1300\u4e07\u4ef6\u3092\u8d85\u3048\u307e\u3059<\/a>\u3002\u3064\u307e\u308a\u3001\u5e02\u5834\u306b\u53c2\u5165\u3057\u3088\u3046\u3068\u3059\u308b\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u6570\u306f\u3001\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u4f01\u696d\u5185\u3067\u3042\u308c\u6cd5\u5f8b\u4e8b\u52d9\u6240\u3067\u3042\u308c\u3001<a href=\"http:\/\/resources.clarivate.jp\/top-100-new-brands-2022\" target=\"_blank\" rel=\"noopener\">\u65b0\u30d6\u30e9\u30f3\u30c9\u7acb\u3061\u4e0a\u3052<\/a>\u3092\u652f\u63f4\u3059\u308b\u969b\u306b\u56f0\u96e3\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u53b3\u3057\u3044\u5e02\u5834\u6295\u5165\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u3053\u306a\u3057\u306a\u304c\u3089\u3001\u904e\u5bc6\u306a\u5e02\u5834\u3067\u969b\u7acb\u3064\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u9069\u5207\u306a\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u78ba\u4fdd\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u4f01\u696d\u304c\u8ca0\u3046\u30ea\u30fc\u30ac\u30eb\u30ea\u30b9\u30af\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3092\u4f7f\u547d\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306e\u30c1\u30fc\u30e0\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u4ee3\u511f\u306f\u751a\u5927\u306a\u3082\u306e\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u4f55\u5e74\u3082\u7814\u7a76\u958b\u767a\u306b\u8cbb\u3084\u3057\u305f\u5f8c\u3001\u5546\u6a19\u767b\u9332\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u3068\u3001\u3069\u3093\u306a\u306b\u3088\u304f\u8003\u3048\u3089\u308c\u305f\u5e02\u5834\u6295\u5165\u8a08\u753b\u3067\u3082\u6ede\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u88fd\u54c1\u306e\u9045\u308c\u306f\u3001<a href=\"https:\/\/cdn.ihs.com\/www\/pdf\/Cost-Late-Product-Launches.pdf\" target=\"_blank\" rel=\"noopener\">\u4f01\u696d\u306eNPV\uff08\u6b63\u5473\u73fe\u5728\u4fa1\u5024\uff09\u306e15-35%\u306b\u76f8\u5f53\u3057\u3001\u682a\u4e3b\u4fa1\u5024\u3092\u7d0412%\u6e1b\u5c11\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\u3068\u30ea\u30b9\u30af\u8a55\u4fa1\u3092\u5e02\u5834\u53c2\u5165\u8a08\u753b\u306e\u65e9\u3044\u6bb5\u968e\u3067\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u9045\u308c\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3092\u52b9\u7387\u7684\u304b\u3064\u7ba1\u7406\u3057\u3084\u3059\u3044\u65b9\u6cd5\u3067\u884c\u3046\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30af\u30e9\u30ea\u30d9\u30a4\u30c8\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u8033\u3092\u50be\u3051\u3001<a href=\"https:\/\/clarivate.com\/products\/ip-intelligence\/assess-brand-risk-from-every-angle\/\">Clarivate Brand Landscape Analyzer<\/a>\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5e83\u7bc4\u306a\u7814\u7a76\u958b\u767a\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002\u3053\u306e\u65b0\u3057\u3044\u5546\u6a19\u304a\u3088\u3073\u30ea\u30b9\u30af\u8a55\u4fa1\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u5546\u696d\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u306a\u304c\u3089\u3001\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u306e\u8907\u96d1\u3055\u3092\u514b\u670d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002Clarivate Brand Landscape Analyzer\u306f\u3001\u5546\u6a19\u5f01\u8b77\u58eb\u3001\u30d1\u30e9\u30ea\u30fc\u30ac\u30eb\u3001\u304a\u3088\u3073\u6cd5\u5f8b\u5c02\u9580\u5bb6\u30923\u3064\u306e\u4e3b\u8981\u306a\u5206\u91ce\u3067\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3068\u30ea\u30fc\u30ac\u30eb\u30ea\u30b9\u30af\u3092<\/strong><strong>1<\/strong><strong>\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u591a\u9762\u7684\u306b\u8a55\u4fa1<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u5f93\u6765\u3001\u77e5\u7684\u8ca1\u7523\u30c1\u30fc\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8abf\u67fb\u3068\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u5b8c\u4e86\u3059\u308b\u305f\u3081\u306b\u3001\u65ad\u7247\u7684\u306a\u30c4\u30fc\u30eb\u3084\u30d7\u30ed\u30bb\u30b9\u306b\u983c\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u5546\u6a19\u306e<a href=\"https:\/\/clarivate.com\/compumark\/ja\/solutions\/trademark-screening\/online-screening-tools\/\">\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0<\/a>\u3068<a href=\"https:\/\/clarivate.com\/compumark\/ja\/solutions\/trademark-searching\/international-full-searches\/\">\u8abf\u67fb<\/a>\u306f 1 \u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u884c\u308f\u308c\u307e\u3059\u304c\u3001<a href=\"https:\/\/clarivate.com\/darts-ip\/products\/ip-cases-platform\/trademark-cases\/\">\u5224\u4f8b<\/a>\u3084\u8a34\u8a1f\u306e\u50be\u5411\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306b\u306f\u307e\u3063\u305f\u304f\u5225\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u60c5\u5831\u3084\u30a6\u30a7\u30d6\u4e0a\u306e\u985e\u4f3c\u3057\u305f\u65e2\u5b58\u30d6\u30e9\u30f3\u30c9\u306e\u4f7f\u7528\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u8abf\u67fb\u4f5c\u696d\u3092\u5b9a\u671f\u7684\u306b\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"blockquote\">\n<p class=\"mb-0\">89% \u306e\u5546\u6a19\u5c02\u9580\u5bb6\u304c\u5224\u4f8b\u30c7\u30fc\u30bf\u3068\u5546\u6a19\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<footer class=\"blockquote-footer\">Source:<a href=\"https:\/\/interest.clarivate.jp\/202104_trademark_ecosystem_wp_cm\" target=\"_blank\" rel=\"noopener\">\u5546\u6a19\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e02021<\/a><\/footer>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u5546\u6a19\u3001\u5224\u4f8b\u3001\u7af6\u5408\u60c5\u5831\u306a\u3069\u3001\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002Brand Landscape Analyzer\u306f\u3001\u307e\u3055\u306b\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u77e5\u8ca1\u306e\u62c5\u5f53\u8005\u306f\u985e\u4f3c\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u5546\u6a19\u3092\u8abf\u67fb\u3057\u3001\u6570\u5206\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5546\u6a19\u51fa\u9858\u60c5\u5831<\/li>\n<li>\u8a00\u8a9e\u985e\u4f3c\u6027<\/li>\n<li>\u5224\u4f8b\u4e88\u6e2c\u30b9\u30b3\u30a2<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306e\u60c5\u5831<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u3068\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u306e\u8a34\u8a1f\u5c65\u6b74<\/li>\n<li>\u81ea\u52d5\u5316\u3055\u308c\u305f\u4f7f\u7528\u72b6\u6cc1\u306e\u78ba\u8a8d<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u4e16\u754c\u5c55\u958b\u5730\u56f3<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>\u5e02\u5834\u53c2\u5165\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u5408\u308f\u305b\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u6709\u52b9\u6027\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u6b63\u78ba\u306a\u7d50\u679c\u3092\u53d6\u5f97<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u5e02\u5834\u306b\u306f\u4f55\u767e\u4e07\u3068\u3044\u3046\u7af6\u5408\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5546\u6a19\u304c\u3042\u308a\u3001\u5546\u6a19\u306e\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3084\u8abf\u67fb\u3067\u5927\u91cf\u306e\u7d50\u679c\u306e\u7d5e\u308a\u8fbc\u307f\u3092\u3059\u308b\u3053\u3068\u306f\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306b\u3068\u3063\u3066\u307e\u3059\u307e\u3059\u6642\u9593\u304c\u304b\u304b\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/interest.clarivate.jp\/202104_trademark_ecosystem_wp_cm\" target=\"_blank\" rel=\"noopener\">\u5546\u6a19\u306e\u5c02\u9580\u5bb6\u306e\u534a\u6570\u4ee5\u4e0a\u304c\u3001\u30c7\u30fc\u30bf\u304c\u591a\u3059\u304e\u308b\u3053\u3068\u304c\u5546\u6a19\u306e\u30af\u30ea\u30a2\u30e9\u30f3\u30b9\u3059\u308b\u969b\u306e\u6700\u3082\u5927\u304d\u306a\u8ab2\u984c\u3067\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059<\/a>\u3002\u3053\u308c\u306b\u6b21\u3044\u3067\u3001\u6642\u9593\u3001\u30ea\u30bd\u30fc\u30b9\u3001\u304a\u3088\u3073\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u884c\u3046\u305f\u3081\u306e\u9069\u5207\u306a\u30c4\u30fc\u30eb\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u6a5f\u68b0\u5b66\u7fd2\u3084\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u6b69\u306b\u3088\u308a\u3001\u30ce\u30a4\u30ba\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u9078\u5225\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u7d50\u679c\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u5f97\u308b\u3053\u3068\u3067\u3001\u5897\u5927\u3059\u308b\u5546\u6a19\u306e\u91cf\u3092\u30aa\u30d5\u30bb\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d1\u30e9\u30ea\u30fc\u30ac\u30eb\u3001\u5f01\u8b77\u58eb\u3001\u6cd5\u5f8b\u5c02\u9580\u5bb6\u306f\u3001\u8abf\u67fb\u3092\u3088\u308a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u64cd\u4f5c\u3057\u3001\u60c5\u5831\u904e\u591a\u3092\u9632\u304e\u3001\u6b63\u78ba\u3055\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u624b\u4f5c\u696d\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30ea\u30d9\u30a4\u30c8\u306f\u3001\u6700\u5148\u7aef\u306e AI \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u77e5\u8ca1\u306b\u95a2\u3059\u308b\u6df1\u3044\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u793e\u5185\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u305f\u7d50\u679c\u3092\u5b66\u7fd2\u304a\u3088\u3073\u9069\u7528\u3057\u3001Brand Landscape Analyzer\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u30af\u30e9\u30ea\u30d9\u30a4\u30c8\u306eAI\u306f\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u304c\u6700\u3082\u5927\u4e8b\u306a\u8abf\u67fb\u7d50\u679c\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u77e5\u8ca1\u30c1\u30fc\u30e0\u306f\u3001\u6f5c\u5728\u7684\u306a\u5546\u6a19\u3092\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u307e\u305f\u306f\u8abf\u67fb\u3059\u308b\u306e\u306b\u4f55\u65e5\u3082\u304b\u304b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6570\u6642\u9593\u3067\u3053\u308c\u3092\u9054\u6210\u3057\u3001\u5e02\u5834\u6295\u5165\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u5408\u308f\u305b\u3066\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u6b63\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>\u77e5\u8ca1\u5c02\u9580\u5bb6\u306e\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u9ad8\u3081\u306a\u304c\u3089\u3001\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u81ea\u4fe1\u3092\u6301\u3063\u3066\u63d0\u4f9b\u3059\u308b<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\u3092\u8a55\u4fa1\u3057\u3001\u4fdd\u8b77\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u306f\u3001\u5dee\u3057\u8feb\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u3059\u308b\u7126\u70b9\u306b\u3088\u3063\u3066\u3001\u3057\u3070\u3057\u3070\u5f71\u3092\u6f5c\u3081\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5c02\u9580\u5bb6\u304c\u3001\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u4f9b\u4e0e\u3084\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3078\u306e\u9032\u51fa\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3068\u3044\u3063\u305f<a href=\"https:\/\/interest.clarivate.jp\/202104_trademark_ecosystem_wp_cm\" target=\"_blank\" rel=\"noopener\">\u5546\u6a19\u95a2\u9023\u306e\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3068\u5831\u544a\u3057\u3066\u3044\u307e\u3059<\/a>\u3002<\/p>\n<p>\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001\u77e5\u8ca1\u30c1\u30fc\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u30aa\u30fc\u30ca\u30fc\u3084\u7d44\u7e54\u5168\u4f53\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u306e\u4e00\u90e8\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3088\u308a\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u30ea\u30fc\u30ac\u30eb\u30ea\u30b9\u30af\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306b\u52a0\u3048\u3001\u5546\u696d\u7684\u30ea\u30b9\u30af\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3082\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>Brand Landscape Analyzer\u306e\u3088\u3046\u306a\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306f\u3001\u77e5\u8ca1\u306e\u4ed5\u4e8b\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u660e\u78ba\u306a\u30c7\u30fc\u30bf\u306e\u8996\u899a\u5316\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u308b\u30ea\u30b9\u30af\u8981\u56e0\u306e\u591a\u6b21\u5143\u8a55\u4fa1\u306f\u3001\u77e5\u8ca1\u306e\u5c02\u9580\u5bb6\u306b\u5e02\u5834\u958b\u62d3\u6226\u7565\u3092\u901a\u77e5\u3057\u3001\u7d44\u7e54\u306b\u4ed8\u52a0\u4fa1\u5024\u3092\u793a\u3059\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>Brand Landscape Analyzer\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u5f0a\u793e\u30c1\u30fc\u30e0\u306b<a href=\"https:\/\/clarivate.com\/ja\/contact-us\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u82f1\u8a9e\u539f\u6587\u30b5\u30a4\u30c8 \u672c\u8a18\u4e8b\u306f\u82f1\u6587\u30d6\u30ed\u30b0\u3092\u65e5\u672c\u8a9e\u306b\u7ffb\u8a33\u518d\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u672c\u8a18\u4e8b\u306e\u6b63\u5f0f\u8a00\u8a9e\u306f\u82f1\u8a9e\u3067\u3042\u308a\u3001\u305d\u306e\u5185\u5bb9\u30fb\u89e3\u91c8\u306b\u3064\u3044\u3066\u306f\u82f1\u8a9e\u304c\u512a\u5148\u3057\u307e\u3059\u3002 &nbsp; 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