Spring has sprung! As we close the door on April, we can take stock of the .Brand domains that just blossomed. The \u2018.Brands’ are Top Level Domains (TLDs), from the 2012 ICANN new gTLD application period, that represent well-known Brands\/Trademarks and have Specification 13 amended to the Registry Agreement. Thirty-eight .Brands registered 181 domains in April 2017. While this is not a large volume for legacy TLDs, like .COM or .NET, this is quite a development since only 111 .Brand registrations were completed in Q1 2017. Provided below is a profile of the .Brand (.WEBER) that blossomed the most in April; some career type .Brand registrations; and other details on the April 2017 registrations.<\/p>\n
.WEBER<\/strong><\/p>\n The .WEBER registry operator, Saint-Gobain Weber SA, completed 55 two-letter domain registrations in April bringing its total domain count to 67. Weber is a privately held French building and construction materials company that was established in 1900.\u00a0\u00a0 The new domains resolve to content by re-directing to existing web pages on .COM or country-code TLD (ccTLD) domains; e.g., PL.WEBER redirects to the Polish content on NETWEBER.PL.<\/p>\n Approximately 96% of the .WEBER domain registrations are two-letter labels; the exceptions are DESIGNSYSTEMS, GLOBAL and WECARE. The label is the term to the left of the dot in a domain name; e.g. GLOBAL in GLOBAL.WEBER. <\/span>The company continues to use HTTPS:\/\/WWW.E-WEBER.COM as its primary domain. The .WEBER TLD application states that<\/a>:<\/p>\n the .weber gTLD will be used by Weber to provide information services and resources of its building and construction services to consumers in a way that promotes trust convenience and innovation.\u201d<\/p>\n