{"id":289668,"date":"2026-02-17T12:20:09","date_gmt":"2026-02-17T12:20:09","guid":{"rendered":"https:\/\/clarivate.com\/intellectual-property\/?p=289668"},"modified":"2026-03-09T09:12:25","modified_gmt":"2026-03-09T09:12:25","slug":"riskmark-an-integrated-conflict-assessment-experience-for-trademark-attorneys","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/riskmark-an-integrated-conflict-assessment-experience-for-trademark-attorneys\/","title":{"rendered":"RiskMark: An integrated conflict\u2011assessment experience for trademark attorneys"},"content":{"rendered":"<p>Trademark clearance has long centered on a single task: identifying earlier marks that appear similar to a proposed one. Traditionally, trademark data tools delivered those matches and left legal teams to determine whether the overlap signaled a meaningful risk.<\/p>\n<p>The landscape today has changed significantly. With the addition of curated litigation data and generative AI, practitioners can go beyond surface\u2011level similarity.<\/p>\n<p>At Clarivate, we are keeping up with the rapidly evolving world of IP by implementing significant updates to our platforms in line with AI and industry advancements. Our 2026 updates allow RiskMark users to understand who is behind an existing mark and drafts structured arguments that reflect this deeper context. This includes:<\/p>\n<ul>\n<li>Whether an owner has a litigious history<\/li>\n<li>How aggressively they enforce their rights<\/li>\n<li>Whether coexistence may realistically be possible.<\/li>\n<\/ul>\n<p>This shift reflects a modern way of working: combining publicly available trademark data, editorial insight and proprietary global litigation datasets from Clarivate \u2014 all layered with AI \u2014 to deliver a more complete risk\u2011assessment experience.<\/p>\n<p>The new release builds on RiskMark\u2019s foundation as a breakthrough predictive\u2011AI tool and introduces substantive enhancements designed for today\u2019s global, visually driven and multilingual brand environment.<\/p>\n<h3><span lang=\"EN-US\">A complete approach to global trademark analysis<\/span><\/h3>\n<p>Today\u2019s trademark practice demands tools that can evaluate marks with the same nuance consumers apply across visual, linguistic and cultural dimensions. The latest RiskMark release strengthens that capability, providing a more integrated and context\u2011aware view of similarity and risk. Updates include:<\/p>\n<ol>\n<li><strong>Visual comparison for device marks<\/strong><br \/>\nPreviously, RiskMark was a tool for trademark teams to carry out verbal and semantic similarity assessments. The new visual\u2011comparison capability leverages an ensemble of Computer Vision AI technology and enables users to enter device marks directly into RiskMark and assess similarity alongside word\u2011mark analysis. This supports a more realistic view of how imagery shapes consumer perception and examiner decisions.<\/li>\n<li><strong>Drafting in the language of the jurisdiction<\/strong><br \/>\nPreviously, RiskMark generated arguments from an English\u2011language baseline, requiring local teams to adapt outputs for each jurisdiction. The new release enables multilingual drafting, beginning with French and Spanish, with Italian, German, Chinese, Japanese and Korean to follow. Users can specify the relevant language and generate tailored arguments for the appropriate audience. Previously created translations are cached, which allows them to reload instantly.<\/li>\n<li><strong>Identification of weak elements within marks<\/strong><br \/>\nWhen evaluating likelihood of confusion, practitioners must account for descriptive or non\u2011distinctive components. The updated drafting functionality automatically identifies weak elements within the compared marks, highlighting where additional reasoning or evidence may be needed. This helps users craft more precise, defensible arguments.<\/li>\n<\/ol>\n<h3>A more complete approach to global trademark comparison<\/h3>\n<p>Together, these enhancements move RiskMark beyond its earlier role as a text\u2011driven comparison engine and toward a fuller, more nuanced assessment platform. Trademark teams now benefit from:<\/p>\n<ul>\n<li>Visual comparison for device marks: Capture similarity across figurative elements, not just words.<\/li>\n<li>Drafting tailored to the relevant public\u2019s regional language: Ensure arguments reflect how real consumers would encounter the marks.<\/li>\n<li>Multilingual argument translation: Improve collaboration across borders and reduce reliance on manual translation.<\/li>\n<li>Insight into weak elements: Strengthen arguments with clearer understanding of vulnerabilities.<\/li>\n<\/ul>\n<h3>Moving forward with clarity<\/h3>\n<p>Overall, the RiskMark release expands the tool from a primarily verbal comparison engine into a broader, more adaptable trademark\u2011evaluation platform. By combining data, editorial expertise and advanced generative AI, it equips practitioners to interpret marks more holistically and assess real\u2011world conflict risk with greater confidence.<\/p>\n<p><strong>To explore the new capabilities and see how they can support your workflow, you can <a href=\"#gate-155312a2-63df-4775-9f79-8fdf30ec7aa8\">request a demo<\/a> or start a free trial.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark clearance has long centered on a single task: identifying earlier marks that appear similar to a proposed one. Traditionally, trademark data tools delivered those matches and left legal teams&#8230;<\/p>\n","protected":false},"author":288,"featured_media":286212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[706],"tags":[2221,224,2211,80],"class_list":["post-289668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-brandip","tag-intellectual-property","tag-riskmark","tag-trademark-protection"],"acf":[],"lang":"en","translations":{"en":289668,"ja":289944},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/289668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/288"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=289668"}],"version-history":[{"count":6,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/289668\/revisions"}],"predecessor-version":[{"id":289675,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/289668\/revisions\/289675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media\/286212"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=289668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=289668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=289668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}