{"id":27262,"date":"2017-09-06T12:55:13","date_gmt":"2017-09-06T12:55:13","guid":{"rendered":"https:\/\/dev.compumark.com\/?p=27262\/"},"modified":"2017-09-06T12:55:13","modified_gmt":"2017-09-06T12:55:13","slug":"strategies-clearing-protecting-seasonal-service-line-brands","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/strategies-clearing-protecting-seasonal-service-line-brands\/","title":{"rendered":"Strategies for clearing and protecting seasonal and service line brands"},"content":{"rendered":"<p>Just because they aren\u2019t primary brands doesn\u2019t mean secondary brands aren\u2019t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners\u2014and real potential risk of infringement if they aren\u2019t cleared properly.<\/p>\n<p>In this white paper, Grace Han Stanton, Partner at Perkins Coie, discusses strategies for clearing and protecting secondary brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just because they aren\u2019t primary brands doesn\u2019t mean secondary brands aren\u2019t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service&#8230;<\/p>\n","protected":false},"author":2,"featured_media":46060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[30],"class_list":["post-27262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-compumark"],"acf":[],"lang":"en","translations":{"en":27262},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/27262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=27262"}],"version-history":[{"count":0,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/27262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=27262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=27262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=27262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}