{"id":213188,"date":"2023-03-15T14:22:47","date_gmt":"2023-03-15T14:22:47","guid":{"rendered":"https:\/\/clarivate.com\/?p=213188"},"modified":"2026-03-20T13:54:57","modified_gmt":"2026-03-20T13:54:57","slug":"vera-van-os-from-temp-to-trademark-maven","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/vera-van-os-from-temp-to-trademark-maven\/","title":{"rendered":"Vera Van Os: From temp to trademark maven"},"content":{"rendered":"

\"\"What started as a temporary office placement became a career passion for trademark research for Vera Van Os, our Content Principal Support Analyst for EMEA.<\/strong><\/p>\n

It started back in 1987 when Vera was assigned by a temp agency to provide office support for CompuMark\u2122 in Antwerp.<\/p>\n

\u201cI thought it would just be for a few weeks,\u201d Vera recalls, noting that when she was offered a full-time position, she jumped at the chance to take it. \u201cI found trademarks very interesting, all the different countries, publications and languages. It was just a new world for me.\u201d<\/p>\n

Vera started out in data entry, but eventually she moved to the team performing trademark indexing as some of the longtime department staff began to retire.<\/p>\n

\u201cThis was specialized work, indexing trademarks and identifying the important elements, owner information and other data. I found it really interesting,\u201d said Vera, recalling that during her training, she questioned the rules for indexing and curating data. \u201cI would ask \u2018Why are we doing it this way?\u2019\u201d<\/p>\n

New trends, new approaches<\/h3>\n

Her questioning took on new urgency in the 1990s due to changes in the trademark landscape, including the trend toward brand extensions, which involved multiple product variations within the same trademark. \u201cThe trademark world was changing and we had to start indexing these marks in a different way,\u201d says Vera, who took the lead in developing new guidelines for coding and scoring trademark elements to improve data curation. These enhancements formed the basis for ongoing improvements that continue today, setting Clarivate trademark data apart as the gold standard for quality and searchability.<\/p>\n

Vera also took on the task of training new trademark indexing staff. \u201cIt was very intensive training. It took six to eight months to train new indexers,\u201d she says, noting that this in-depth training was critical to ensure both data accuracy and speed of indexing.<\/p>\n

Meanwhile, new technologies were emerging to streamline trademark data workflows and new databases created to accommodate the growing scope and complexity of global trademark data. Vera contributed substantially in the roll-out of these systems, working closely with technology teams to ensure the new tools aligned with the needs of trademark analysts and with customers. This strategic combination of human expertise and advanced technology remains a hallmark of the Clarivate approach to IP data, as evidenced in groundbreaking solutions like our Brand Landscape Analyzer<\/a>. It combines trademark and litigation data with artificial intelligence, informed by trademark experts, enabling IP professionals to rapidly assess brand risk.<\/p>\n

Optimizing data quality<\/h3>\n

Vera has also played a key role within our quality team, enhancing processes to ensure data quality from ingestion to generation of search and watch results. \u201cWe built in additional checks to catch any potential errors that might be in the source data,\u201d she explains. That includes informing the patent trademark offices (PTOs) when errors are found in their records. \u201cIn curating data, we add value with additional information, including logo letters, phonetics and converting written numbers to numerals to aid searching.\u201d These enhancements, unique to Clarivate, help reduce the risk of missing critical results, while avoiding irrelevant hits.<\/p>\n

When the SAEGIS\u00ae database collection<\/a> was expanded globally, setting the industry standard for worldwide coverage, Vera took an active role in in this important project. \u201cWe built the database covering more than 126 registers and millions of records in just eight months,\u201d she recalls proudly.<\/p>\n

The value of expertise<\/h3>\n

The knowledge and experience Vera has gained through her decades of experience come into play daily in her current role as Content Principal Support Analyst.<\/p>\n

\u201cMy experience in every step of data processing informs everything I do,\u201d Vera says, noting that her in-depth knowledge of how Clarivate trademark content is created and curated enables her to address any trademark content questions, supporting customer-facing teams.<\/p>\n

\u201cWe are the quality keepers of our trademark databases.\u201d<\/p><\/blockquote>\n

She added that having a team of experienced professionals with deep trademark expertise is a crucial complement to advanced automated technologies. \u201cAt Clarivate, the content team works closely with the technology and operations teams to ensure that the output is of the highest quality.\u201d<\/p>\n

Relentlessly curious, Vera enjoys acquiring and sharing new knowledge today as much as she did 35 years ago. And while she doesn\u2019t have direct contact with customers, a keen focus on their needs guides her every day. \u201cCustomers have expectations for trademark content quality, accuracy and relevance. We make sure the results Clarivate delivers measure up to those expectations.\u201d<\/p>\n

Discover how AI enhanced our expert-refined trademark data.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What started as a temporary office placement became a career passion for trademark research for Vera Van Os, our Content Principal Support Analyst for EMEA. It started back in 1987…<\/p>\n","protected":false},"author":59,"featured_media":265677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2142,706],"tags":[1291,1181,1163,1229,1295],"class_list":["post-213188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-ip","category-trademarks","tag-brand-management","tag-corporate","tag-ip-lifecycle-management","tag-talent-and-culture","tag-trademark-intelligence"],"acf":[],"lang":"en","translations":{"en":213188},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/213188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=213188"}],"version-history":[{"count":2,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/213188\/revisions"}],"predecessor-version":[{"id":287368,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/213188\/revisions\/287368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media\/265677"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=213188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=213188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=213188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}