{"id":201426,"date":"2022-12-12T20:27:29","date_gmt":"2022-12-12T20:27:29","guid":{"rendered":"https:\/\/clarivate.com\/?p=201426"},"modified":"2026-03-20T13:58:13","modified_gmt":"2026-03-20T13:58:13","slug":"nevena-sakota-bringing-diplomacy-to-trademark-services","status":"publish","type":"post","link":"https:\/\/clarivate.com\/intellectual-property\/blog\/nevena-sakota-bringing-diplomacy-to-trademark-services\/","title":{"rendered":"Nevena \u0160akota: Bringing diplomacy to trademark services"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Can an interest in international relations lead to a passion for trademark research? For Nevena \u0160akota, the answer is an enthusiastic \u201cYes!\u201d
\n<\/em><\/p>\n

As a student, Nevena earned undergraduate and graduate degrees in diplomacy and international politics, but an internship with the National Assembly in her native Serbia left her wondering if this was the right path for her. Then, in 2015, she happened upon an ad seeking applicants for a junior trademark paralegal position at Ipan, acquired by Clarivate<\/a> in 2020.<\/p>\n

 <\/p>\n

Surprising discovery<\/h3>\n

\u201cIt looked interesting, so I applied,\u201d Nevena recalls, noting that the people who interviewed her seemed very enthusiastic about their work. When the offer came through, she took it. \u201cInitially, I thought the job might be temporary as I thought about what I wanted to do. But I just fell in love with trademarks. I discovered that the work is actually very exciting.\u201d<\/p>\n

Nevena was soon working with large, multinational companies, traveling, meeting clients and colleagues from other countries and learning about different businesses and industries. She also learned a lot about intellectual property, IP management and trademark protection.<\/p>\n

\u201cI realized it\u2019s very important work. There is a lot that goes into trademarks, including strategic considerations,\u201d she says, adding that her diplomacy background came into play as she worked with clients in different jurisdictions. \u201cIt\u2019s interesting because there are some differences working with clients in, say, Switzerland versus France, Italy or Japan. It\u2019s a great way to gain a better understanding of how the world functions.\u201d<\/p>\n

 <\/p>\n

Taking on new challenges<\/h3>\n

After several years working on the operational side of trademark services, Nevena transitioned to the business side. As Senior Manager of Trademark Administrative Services at ClarivateTM<\/sup>, Nevena supports product development and sales for paralegal services and docketing support, including handling portfolio management.<\/p>\n

\u201cDocketing is extremely important work because any mistake could potentially lead to the loss of IP rights, so it\u2019s a huge responsibility,\u201d Nevena says, underlining that the paralegal and trademark admin teams perform critically important work. To help her clients\u2019 IP counsels manage their IP portfolios, Nevena now works with more than 100 trademark admin colleagues worldwide.<\/p>\n

Nevena highlights that tuning into clients\u2019 needs is a crucial aspect of her leadership. \u201cOur clients often have large trademark portfolios that are very challenging to manage. We realize that clients don\u2019t just need a service\u2014they need a solution,\u201d she explains. \u201cThey want to work with a single, trusted partner for managing all their trademark tasks across the trademark lifecycle, from searches, filings and renewals to portfolio management. That\u2019s what we provide.\u201d<\/p>\n

 <\/p>\n

Building relationships of trust<\/h3>\n

Nevena has a proven ability to forge relationships of trust with clients. She recalls a corporate client in Switzerland who was initially skeptical about Nevena\u2019s ability to handle some complex matters as a paralegal. \u201cAfter a few months, as I gained her trust, she said I no longer had to copy her on all correspondence. Then she started giving me matters that previously were handled by the IP attorney,\u201d she says. Through her journey with Clarivate, Nevena and her team are proud to build trust-based relationships, helping clients seamlessly manage their brands.<\/p>\n

More recently, Nevena once again leaned on her diplomatic skills as she led the effort to ingest a large portfolio of trademarks acquired by a company that did not have established IP portfolio management processes or systems. \u201cWe had to do everything from scratch,\u201d she recalls, noting that she collaborated with teams across Clarivate to set the client up with an IP management system (IPMS) and trademark paralegal services. \u201cThe client had limited familiarity with IP and associated management requirements, so I had to change the narrative and guide them through establishing their portfolio. It was very gratifying.\u201d<\/p>\n

As she looks forward to her career at Clarivate, Nevena is even more excited about the possibilities than when she first fell in love with trademark services seven years ago. \u201cThere is still so much to learn and to accomplish and that inspires me.\u201d<\/p>\n

 <\/p>\n

Clarivate IP management solutions help increase the efficiency, productivity and collaborative potential of your teams with modern software that simplifies IP management. IPfolio<\/a> is the end-to-end IP Lifecycle Management Solution for corporate IP teams that need maximum control with minimum effort. Experience the future of IP Lifecycle Management now, with IPfolio<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Can an interest in international relations lead to a passion for trademark research? For Nevena \u0160akota, the answer is an enthusiastic \u201cYes!\u201d As a student, Nevena earned undergraduate and graduate…<\/p>\n","protected":false},"author":68,"featured_media":201433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[706],"tags":[1229,1231,192,80,1209],"class_list":["post-201426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-talent-and-culture","tag-trademark-admin","tag-trademark-expert","tag-trademark-protection","tag-trademarks","clarivate-industry-corporate"],"acf":[],"lang":"en","translations":{"en":201426},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/201426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/comments?post=201426"}],"version-history":[{"count":1,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/201426\/revisions"}],"predecessor-version":[{"id":265324,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/posts\/201426\/revisions\/265324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media\/201433"}],"wp:attachment":[{"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/media?parent=201426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/categories?post=201426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarivate.com\/intellectual-property\/wp-json\/wp\/v2\/tags?post=201426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}