Who\u2019s the first person you think of when you hear the name \u2018Kylie\u2019? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old American teenager who\u2019s famous for being part of the Kardashian family?<\/p>\n
You could argue that the answer is highly dependent on the generation of the person you ask \u2014 a 40 or 50-year-old parent would be much more likely to say Minogue over their Instagram-obsessed teenage kids, for example. But this didn\u2019t stop Kylie Jenner from filing an application to trademark \u2018Kylie\u2019 at the United States Patent and Trademark Office (USPTO), a move which would strengthen the branding for her \u2018Kylie\u2019 range of beauty and make-up products.<\/p>\n
Unsurprisingly, this didn\u2019t go down so well with Kylie Minogue, who\u2019s been commonly referred to as just Kylie for almost as long as she\u2019s been in the public spotlight. Minogue has also used just her first name to promote and sell beauty products in the past, and so she made an aggressive move to try and block Jenner\u2019s trademark<\/a>. In her counter application to USPTO, lawyers for Minogue explained that the attempted trademark would \u201cdilute her brand\u201d, while also describing Jenner as \u201ca secondary reality TV personality\u201d.<\/p>\n This well-reported dispute between the two Kylies meant that the case was put on hold numerous times for negotiations and settlement discussions, but nothing seemed to materialise. But in January 2017, almost three years after the initial trademark filing, news broke that Minogue was withdrawing from the battle<\/a>. Incorrectly, some publications reported that Minogue had \u2018lost\u2019 the trademark case and Jenner had \u2018won\u2019 it, when in fact no one had won or lost anything at this point \u2014 instead, it simply meant that Jenner could pursue the trademark with USPTO without any outside objections.<\/p>\n