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Innovator perspective: How technology is transforming trademark research

Technology is reinventing virtually every aspect of business operations, including how organizations secure, promote and protect their brands. Cloud computing, social media, mobile computing, and artificial intelligence (AI) are rapidly creating new business models and market opportunities. They are also creating new challenges for brand owners—and new solutions for meeting those challenges. How is technology […]

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]