Trademark Screening

Update to Nice Classifications

The 11th Edition of Nice Classifications was published in January 2017. It introduces changes to a number of goods and services, as well as classes. Please keep this in mind when selecting the classes you search and watch to ensure you are effectively creating and protecting your trademarks. For your convenience, we have published the […]

The craft of choosing a trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is similar with an estimated 1,700 craft breweries, which is an […]

What happens when your brand name is the same as a country?

There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that didn’t come up in the screening process. But what about […]