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Innovator perspective: How technology is transforming trademark research

Technology is reinventing virtually every aspect of business operations, including how organizations secure, promote and protect their brands. Cloud computing, social media, mobile computing, and artificial intelligence (AI) are rapidly creating new business models and market opportunities. They are also creating new challenges for brand owners—and new solutions for meeting those challenges. How is technology […]

Could ‘fake news’ become a real trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order to fool voters and skew their opinions. Since then it’s become […]

A curious game of cat and Mau5

It’s not too often that we see the worlds of trademarking and DJing collide, but that’s exactly what we witnessed just before the end of 2016, as EDM star Deadmau5 (pronounced ‘dead mouse’) found himself embroiled in an intellectual property predicament…over the name of his pet cat. The Canadian producer and DJ, real name Joel […]

The essential relationship between trademark law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark registration and protection. One story from the beginning of the year […]