Infringement

The cost of free: Industrial design research

Industrial design infringement is on the rise. As the volume of industrial design registrations increases, it becomes ever more important to thoroughly vet industrial designs prior to filing. In an effort to save money, some IP professionals choose free methods of prior art searching. While these methods may seem cost effective, are they an efficient […]

Manuka honey trademark dispute escalates into sticky situation

Many food and drink producers take pride in the local heritage of their products. Whether it’s red wine produced in the Chianti region of Italy or single malt whisky produced in Islay, Scotland, the cultural identity of such products forms a large part of their overall appeal. One such item with distinctly antipodean roots is […]

Brand infringement – Learn how to protect your trademark portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it’s also much easier for businesses to create and promote brands in amazing new ways. […]

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]

The Importance of Trademarks – And why they can come at a cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former name Victoria Plumb to its new, online-specific name Victoriaplum.com.  But a […]

The Season For Infringement – Why brands need to be extra vigilant over the holidays

In the countdown to Christmas, brands large and small are launching their biggest seasonal marketing campaigns of the year. From Halloween and Thanksgiving, to Black Friday and Cyber Monday, consumers are bombarded with advertising and marketing messages. For some it’s the creation of a catalogue and in-store branding. For others, like high street retailers John […]