CompuMark

What happens when your brand name is the same as a country?

There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that didn’t come up in the screening process. But what about […]

How Bugnion SpA reduces risk, cost and time when clearing trademarks

Globalization. Tight budgets. Tight timelines. Trademark professionals are under pressure to clear brands faster and more cost-effectively than ever before. Finding innovative ways to save time and money, without compromising quality, is a priority for trademark professionals today. In this case study, trademark attorney Simone Galletti Verducci of Bunion SpA discusses how Thomson CompuMark helps […]

U.S. Trademark Filing Strategies for Foreign Applicants: How to avoid common mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains three common mistakes made when filing trademarks with the U.S. […]

Protecting Latin American trademarks in the global economy

Effective August 30th, Mexico is introducing an opposition period for new trademarks. Under the new system, trademark applications will be published within 10 working days of their filing date. Then, any third-party has the right to file an opposition for one month after the application’s publication date.

Trademarking Colors – It’s not always black and white

We have certainly seen the colour of many corporations’ money when it comes to protecting a particular shade that is precious to their brand. We had the hard fought battle of Cadbury, who first began legal proceedings back in 2004, when it applied to the UK Intellectual Property Office to trademark the colour purple, or […]

Clearing trademarks for the Big Screen

The Hollywood Reporter recently broke a story saying that a former video game executive from Germany may have all the merchandise trademarks for the forthcoming Sony film “The Emoji Movie”. The article claimed that Sony could face a legal spat, as Marco Husges, founder of the The Emoji Co., created more than 3,000 of his […]

Trademark lawsuit filings the height of fashion

The latest report by legal analytics firm, Lex Machina, has revealed that fashion brands rank high on a list of companies who are consistently monitoring unauthorised uses of their names and logos. The fashion press say that Lex Machina’s annual trademark litigation year in review report, which analysed the U.S. district court filings from January […]

What EU Classification means to your brand

Towards the end of last year the European Union (EU) parliament approved the EU trademark reform package, which came into effect in March. On the surface there are a few changes to take note of — like the name change of the Office for Harmonization in the Internal Market (OHIM) and amendments to the fees […]

Six strategies for policing brands in the Information Age

In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels. In this white paper, trademark protection expert Dyan Finguerra-DuCharme of Pryor Cashman LLP discusses the […]