CompuMark

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]

Update to Nice Classifications

The 11th Edition of Nice Classifications was published in January 2017. It introduces changes to a number of goods and services, as well as classes. Please keep this in mind when selecting the classes you search and watch to ensure you are effectively creating and protecting your trademarks. For your convenience, we have published the […]

Hasbro smells opportunity as it tries to trademark Play-Doh scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its branding, Hasbro has submitted an application to trademark the Play-Doh scent. […]

Merely descriptive vs suggestive — The unwritten rule of trademark law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks. The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the customer an immediate idea of what the name entails […]

Uber causes potential roadblock at Seoul National University

There’s no denying Uber’s role in redefining how we use public transportation. The American vehicle sharing company has made it easier, cheaper and quicker to get from A to B, with no need for prior bookings or cash payments. Having reached global household name status, it now seems as though Uber is trying to protect […]

Could ‘fake news’ become a real trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order to fool voters and skew their opinions. Since then it’s become […]

Getting the most out of Watch on SERION™

Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION now offers POCA scoring to help trademark professionals prioritize watch results. In this case study, Bruce Longbottom, Senior Trademark Counsel for […]