CompuMark

TM go365™ goes head-to-head against the competition

Constant innovation and being first to market are said to be among the primary ingredients to business success. Markets are fickle and are always seeking the “new and different”; traditional seasonal cycles no longer exist; and more often, businesses are refreshing their portfolios with new brands and even offshoot businesses. There’s little surprise then that […]

The great fintech name grab

A decade or so ago, most banks and financial services companies had solid, reliable names such as National Westminster, HSBC and Bank of America. These titles were dry and uninspired, perhaps. But, there was no reason for these banks to even attempt to be anything different from the traditional institutions that they were. Consequently, when […]

Brand infringement – Learn how to protect your trademark portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it’s also much easier for businesses to create and promote brands in amazing new ways. […]

Brexit is inescapable — Even in the trademarking world

When 52% of the United Kingdom’s population voted to leave the European Union on June 23rd 2016, very few could have predicted all of the implications it would have on industries outside of politics, from retail and banking to beyond. But surely almost no one could have predicted that the ‘Brexit’ word itself would be […]

TM go365: Solving the issues of image trademark clearance

The importance of logos and graphic designs cannot be underestimated. More often than not, these are the first things that pop into our head when we think about our favorite brands: they are the assets that clearly define who they are and what sets them apart from the competition. Of course, these visual assets are […]

Strategies for clearing and protecting seasonal and service line brands

Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners—and real potential risk of infringement if they aren’t cleared properly. In this white paper, Grace Han […]

The problematic process of trademarking trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture that has proliferated across the Internet, we are seeing a […]

Hachette UK acts up over ‘Five Go’ theatre comedy show

If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, titles such as Five on Brexit Island and Five Give Up […]

Just how easy is it to trademark a hand gesture?

If you’ve ever been to see a heavy metal concert, the chances are likely that at least once you have seen someone with their hand held aloft, their index and pinky fingers pointed upwards and their thumb perpendicular. It’s a common gesture that many people know as the ‘devil’s horns’, and is also the American […]

Yearbook 2017/2018 – A global guide for practitioners

The number of trademark applications is rising each year as a result of the ease of reaching consumers through the Internet and the globalisation of markets. While some (eg, China) are registering more marks than others, this increase is a worldwide trend. According to the World Intellectual Property Organisation, there was a 2.7% rise in […]