Trademarks and domains are both key components of a brand strategy. But while the management of both are similarly aligned with the brand lifecycle, processes to secure and protect domains and trademarks vary greatly.
During this webinar, two IP professionals – Andres Lorca, Manager, Trademarks and Domains at Verizon Media and Elizabeth Brock, Principal with intellectual property law firm Harness Dickey, share practical insights for maximizing the value of trademarks and domains while minimizing risk, from both a law firm and in-house perspective.
• Understanding the synergies and practical overlap between trademarks and domain names
• Determining which jurisdiction to register domain names and trademarks in to manage risk
• Coordinating trademark application and domain registration timelines to prevent squatting
• Assessing the value of new gTLDs including .brand TLDs
• Strategies for effective enforcement of trademarks and domain names
En la grabación de este webinar, podrá identificar cómo la tecnología en conjunto con la información editorializada han transformado la perspectiva de los profesionales de la Propiedad Intelectual.
With more than 80 million active trademarks globally, the risk of a prior rights holder claiming your new mark infringes on their brand is greater than ever and researching IP case data from trademark offices and courts worldwide can be extremely valuable.
In this webinar, three IP practitioners discuss how IP case data adds critical insight for proactively assessing risk and informing defense strategies.
Industrial design registrations are on the rise globally yet researching new designs to ensure they don’t infringe on existing registered designs has been notoriously challenging. Resources, time constraints and technology all play a pertinent role. Artificial intelligence (AI) technology is coming to the rescue, powering new ways to search industrial designs faster, more effectively and at a lower cost. In this webinar, two experienced trademark practitioners examine the complexities of the industrial design research process and how intellectual property professionals can avoid their risk of rejection.
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Managing fashion product designs and trademarks
In the rush to clear new trademarks, many organizations overlook the importance of protecting their existing brand assets. But with infringement on the rise globally, brand protection has never been more critical.
Blockchain, the cryptographic transaction technology behind Bitcoin and other virtual currencies, holds the potential to dramatically impact trademarks.
With 3D printing moving into the mainstream – giving everyone the ability to create anything at any time – what does this mean for the future of IP?
Take a fascinating look at recent trademark cases that are changing the way companies advance brand protection strategies.