As in other consumer industries, brands are central to British American Tobacco’s (BAT) business. With innovation at the core of the company’s global growth strategy, the inhouse legal team is tasked with performing rapid research for a continuous stream of new brands destined for markets around the globe. In this case study, BAT Trade Mark […]
Changing the game – TM go365 helps Urquhart-Dykes & Lord reduce the risk of infringement from secondary brands
Expanding global markets. Shrinking budgets. Accelerating timelines. Trademark professionals are under greater pressure than ever to do more with less. Sometimes, that demands new approaches and new tools. In this case study, trademark attorney Mark Green of Urquhart-Dykes & Lord in the UK discusses how the new TM go365™ cloud-based clearance solution from CompuMark™ helps […]
Strategies for clearing and protecting seasonal and service line brands
Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners—and real potential risk of infringement if they aren’t cleared properly. In this white paper, Grace Han […]
Keeping Pace – Helping Knobbe Martens clear and protect trademarks in an accelerating marketplace
Trademark attorneys are under mounting pressures to deliver informed trademark decisions at the speed of today’s digital marketplace. Yet the cost of getting it wrong can be astronomical. CompuMark has solutions that enable trademark professionals to reduce brand risk, while keeping pace with the accelerating speed of business. In this case study, Jeffrey Van Hoosear, […]
Getting the most out of Watch on SERION™
Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION now offers POCA scoring to help trademark professionals prioritize watch results. In this case study, Bruce Longbottom, Senior Trademark Counsel for […]
How Bugnion SpA reduces risk, cost and time when clearing trademarks
Globalization. Tight budgets. Tight timelines. Trademark professionals are under pressure to clear brands faster and more cost-effectively than ever before. Finding innovative ways to save time and money, without compromising quality, is a priority for trademark professionals today. In this case study, trademark attorney Simone Galletti Verducci of Bunion SpA discusses how Thomson CompuMark helps […]
Protecting Latin American trademarks in the global economy
Effective August 30th, Mexico is introducing an opposition period for new trademarks. Under the new system, trademark applications will be published within 10 working days of their filing date. Then, any third-party has the right to file an opposition for one month after the application’s publication date.
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