Seeing the broader picture: Using IP case data in trademark research

With more than 80 million active trademarks globally, the risk of a prior rights holder claiming your new mark infringes on their brand is greater than ever and researching IP case data from trademark offices and courts worldwide can be extremely valuable. In this webinar, three IP practitioners discuss how IP case data adds critical insight for proactively assessing risk and informing defense strategies.

Topics include:

• How IP data can reveal valuable competitive insights.
• Using IP case data to assess the likelihood of opposition and/or rejection.
• Researching court decisions to assess the chances of success and inform arguments.
• Gaining an understanding of enforcement behavior and history for a trademark owner to develop a strategy for responding to an opposition.