The name game, reinvented

Naming Tool on SERION®

Generate and analyze new brand names with trademark clearance in mind. Our innovative Naming Tool on SERION automates the process of brainstorming new names, simultaneously analyzing them for potential usability. Powered by CompuMark’s™ trademark data and artificial intelligence (AI) technology, the Naming Tool helps bridge the gap between brand and legal, empowering marketing professionals to create new brand suggestions with the trademark clearance process in mind.

  • Trained on US, EU and Pharma In-Use databases, our proprietary AI algorithm generates creative name suggestions based on your criteria.
  • A targeted list, along with timely analytics about each generated name, helps you make informed decisions about each name’s potential usability rapidly and efficiently.
  • Powerful workflow tools simplify analysis to zero in on the most promising candidates quickly.


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