Class 5 and beyond: The impact of new treatment technologies on pharmaceutical trademarks
Pharmaceutical companies are advancing the science of treatment beyond traditional medications. New technologies—from radiopharmaceuticals to immunotherapy to mobile apps—are redefining the industry. For IP professionals, these revolutionary advances demand new strategies for clearing and protecting pharma trademarks that go beyond the traditional Class 5 model. In this webinar, two legal professionals explore this fascinating development from both the law firm and in-house counsel perspective, offering best practices for maximizing trademark protection while minimizing the risk of rejection.
We will be covering the following topics:
- Unique aspects of pharmaceutical trademark clearance
- New technologies that are changing the pharmaceutical landscape
- Assessing situations when therapies embrace multiple classes
- New trademark enforcement strategies
- How COVID-19 is affecting trademark filing patterns
Our talented speakers cover research, innovation and intellectual property
How customer experience (CX) is driving competitive advantage for IP law firms
Intellectual property law firms face growing client expectations for speed, efficiency and value. This is forcing firms to reexamine every aspect of their client service—from how they handle client requests to how they bill for services.
During this webinar, Jeff Van Hoosear, Partner, Co-Chair of the Trademark Practice Group at Knobbe Martens, will examine this new landscape from the IP law firm perspective. Meanwhile, Harmony Merwitz, Chief Commercial Officer at Prime360 and Kerri Nelson, Chief Strategy Officer at Clarivate will share how a customer-first strategy can equip organizations to thrive in today’s demanding environment.
We will be covering the following topics:
- Current IP legal industry trends and changing client demands
- Why a customer-first business model is crucial for client retention
- Strategies for managing the customer experience (CX) in IP law firms
- How Customer Journey Mapping can help firms focus on the “Moments of Truth” that drive client satisfaction
Double-edged strategy: A holistic approach to managing trademark and domain portfolios
Trademarks and domains are both key components of a brand strategy. But while the management of both are similarly aligned with the brand lifecycle, processes to secure and protect domains and trademarks vary greatly.
During this webinar, two IP professionals – Andres Lorca, Manager, Trademarks and Domains at Verizon Media and Elizabeth Brock, Principal with intellectual property law firm Harness Dickey, share practical insights for maximizing the value of trademarks and domains while minimizing risk, from both a law firm and in-house perspective.
Topics covered:
• Understanding the synergies and practical overlap between trademarks and domain names
• Determining which jurisdiction to register domain names and trademarks in to manage risk
• Coordinating trademark application and domain registration timelines to prevent squatting
• Assessing the value of new gTLDs including .brand TLDs
• Strategies for effective enforcement of trademarks and domain names
Tendencias en el registro de marcas en América Latina
En la grabación de este webinar, podrá identificar cómo la tecnología en conjunto con la información editorializada han transformado la perspectiva de los profesionales de la Propiedad Intelectual.
Seeing the broader picture: Using IP case data in trademark research
With more than 80 million active trademarks globally, the risk of a prior rights holder claiming your new mark infringes on their brand is greater than ever and researching IP case data from trademark offices and courts worldwide can be extremely valuable.
In this webinar, three IP practitioners discuss how IP case data adds critical insight for proactively assessing risk and informing defense strategies.
- How IP data can reveal valuable competitive insights.
- Using IP case data to assess the likelihood of opposition and/or rejection.
- Researching court decisions to assess the chances of success and inform arguments.
- Gaining an understanding of enforcement behavior and history for a trademark owner to develop a strategy for responding to an opposition.
Where Art Meets Science: Researching Industrial Designs
Industrial design registrations are on the rise globally yet researching new designs to ensure they don’t infringe on existing registered designs has been notoriously challenging. Resources, time constraints and technology all play a pertinent role. Artificial intelligence (AI) technology is coming to the rescue, powering new ways to search industrial designs faster, more effectively and at a lower cost. In this webinar, two experienced trademark practitioners examine the complexities of the industrial design research process and how intellectual property professionals can avoid their risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Navigating the complexities of pharmaceutical trademarks
Clearing and protecting pharmaceutical trademarks presents a host of challenges unique to this industry. Minimizing the risk of brand confusion isn’t just a matter of consumer convenience—it is critical for protecting patient safety. In this webinar, two experienced trademark practitioners examine the complexities of the pharma trademark process and how trademark professionals can minimize the risk of rejection.
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
Owning the runway: Managing fashion product designs and trademarks
Managing fashion product designs and trademarks
商标监测最佳实践
许多机构忽视保护现有品牌资产。随着全球侵权案件的增多，品牌保护尤为重要。
Brand Lifeguarding: Trademark Watching Best Practices
In the rush to clear new trademarks, many organizations overlook the importance of protecting their existing brand assets. But with infringement on the rise globally, brand protection has never been more critical.
How is Blockchain Changing the Trademark World
Blockchain, the cryptographic transaction technology behind Bitcoin and other virtual currencies, holds the potential to dramatically impact trademarks.
3D printing: What do the latest developments mean for the future of IP
With 3D printing moving into the mainstream – giving everyone the ability to create anything at any time – what does this mean for the future of IP?
近期商标法发展如何影响品牌保护和执行策略
看看之前发生的商标案件，它们正在改变企业品牌保护战略。
How are recent developments in trademark law affecting brand protection and enforcement strategies
Take a fascinating look at recent trademark cases that are changing the way companies advance brand protection strategies.
