In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels. In this white paper, trademark protection expert Dyan Finguerra-DuCharme of Pryor Cashman LLP discusses the […]
Trademark due diligence for Mergers and Acquisitions
During mergers or acquisitions, organizations need to take stock of their valuable brand assets. Reviewing and validating trademark rights is an essential step for due diligence, helping avoid costly surprises. This brief explains what trademark validation is, why it is an important step in a merger or acquisition, and how it helps reduce risk for […]
Safeguarding your brands on social media
Social media has changed the way consumers and brands interact. Trademark owners need to be aware of the impact of social media on their valuable trademarks—including the potential risks and strategies for mitigating those risks. In this white paper, Pamela M. Deese, partner in the intellectual property group at Arent Fox LLP, discusses the potential […]
Life cycle of a trademark
CompuMark™ is the world’s leading provider of trademark and copyright research services. We’re pleased to provide you with informational materials such as this brochure. The life cycle of a trademark has been designed to provide a basic framework of information for each of the nine stages in a trademark’s life cycle.
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