The Trademark Ecosystem

The Trademark Ecosystem provides a fascinating view of the state of the trademark industry, based on a survey of 300 trademark professionals in the U.S. and Europe. Key findings include:

  • 74% of survey respondents experienced brand infringement in the last year.
  • 40% said infringement increased in the last 24 months.
  • 26% of respondents have launched a new, secondary or seasonal brand without clearing the trademark