On-Demand Webinar

Protecting your marks: Smart watching strategies for the digital era

Jeffrey Cadwell
Dorsey & Whitney LLP
Nathalie Ruffin
Director, Global Brand Intellectual Property Group, Legal & IP
Ferring Pharmaceuticals

Trademark infringement and counterfeit products are rising at an alarming rate across online channels. This reality makes proactive trademark watching more critical than ever before.

In this informative webinar, two experienced IP attorneys explore these evolving brand threats and discuss actionable strategies for optimizing trademark watching to maximize both protection and efficiency.
We will be covering the following topics:

  • How brand threats have evolved with the growth of online channels
  • Strategies for evaluating your watch strategy for effectiveness
  • How to streamline watch notice review to save time and effort
  • Considerations for assessing and responding to watch notices
  • Tips for developing a watch strategy that aligns with business priorities and budget realities