Insight from the C-Suite

Uncovering brand challenges and outlooks across the trademark landscape.

A trademark is often seen as one of a brand’s most valuable assets and as such should be managed and protected. However, in today’s economy when globalization and the expansion of the digital world has opened up new markets and new channels for businesses, this is not always easy.

With that in mind, CompuMark commissioned Opinium, a leading research agency, to conduct a global survey of C-level executives, including CEOs, CTOs, CIOs and CFOs. This report delves into the challenges they face, as well as their outlook on infringement and the trademark management process overall.

“There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone.”