How British American Tobacco cultivates new brands at the speed of global markets

As in other consumer industries, brands are central to British American Tobacco’s (BAT) business. With innovation at the core of the company’s global growth strategy, the inhouse legal team is tasked with performing rapid research for a continuous stream of new brands destined for markets around the globe. In this case study, BAT Trade Mark … Continue reading How British American Tobacco cultivates new brands at the speed of global markets