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The essential relationship between trademark law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark registration and protection. One story from the beginning of the year […]

The Importance of Trademarks – And why they can come at a cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former name Victoria Plumb to its new, online-specific name Victoriaplum.com.  But a […]

The Season For Infringement – Why brands need to be extra vigilant over the holidays

In the countdown to Christmas, brands large and small are launching their biggest seasonal marketing campaigns of the year. From Halloween and Thanksgiving, to Black Friday and Cyber Monday, consumers are bombarded with advertising and marketing messages. For some it’s the creation of a catalogue and in-store branding. For others, like high street retailers John […]

The craft of choosing a trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is similar with an estimated 1,700 craft breweries, which is an […]

What happens when your brand name is the same as a country?

There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that didn’t come up in the screening process. But what about […]

Trademarking Colors – It’s not always black and white

We have certainly seen the colour of many corporations’ money when it comes to protecting a particular shade that is precious to their brand. We had the hard fought battle of Cadbury, who first began legal proceedings back in 2004, when it applied to the UK Intellectual Property Office to trademark the colour purple, or […]

Clearing trademarks for the Big Screen

The Hollywood Reporter recently broke a story saying that a former video game executive from Germany may have all the merchandise trademarks for the forthcoming Sony film “The Emoji Movie”. The article claimed that Sony could face a legal spat, as Marco Husges, founder of the The Emoji Co., created more than 3,000 of his […]

Trademark lawsuit filings the height of fashion

The latest report by legal analytics firm, Lex Machina, has revealed that fashion brands rank high on a list of companies who are consistently monitoring unauthorised uses of their names and logos. The fashion press say that Lex Machina’s annual trademark litigation year in review report, which analysed the U.S. district court filings from January […]

What EU Classification means to your brand

Towards the end of last year the European Union (EU) parliament approved the EU trademark reform package, which came into effect in March. On the surface there are a few changes to take note of — like the name change of the Office for Harmonization in the Internal Market (OHIM) and amendments to the fees […]