Trademark Law

Merely descriptive vs suggestive — The unwritten rule of trademark law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks. The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the customer an immediate idea of what the name entails […]