Strategies for brand protection and clearance in the mobile age

Brands are going mobile in a big way. And no wonder. Consumers now spend more time with mobile apps than with desktop web access. Global mobile users will grow from 65% (4.8B) in 2015 to 70% (5.5B) of the world’s population by 2020.1 Given this new reality, brand owners cannot afford to overlook mobile apps when clearing and protecting their trademarks. Michelle Ciotola, Partner and Vice Chair of the Trademark & Copyright Department at Cantor Colburn LLP, discusses the challenges posed by mobile apps and strategies for addressing them.