Life Sciences and Healthcare

Cortellis Deals Landscape Q4 2016

During the 4th quarter of 2016, Cortellis Competitive Intelligence had 889 new deals added as part of its ongoing coverage of pharmaceutical licensing activity.

TV to Digital planning and measurement

Drive more Rx conversions from your TV and digital investments In today’s fragmented media landscape, it’s challenging to pull TV ad viewers from awareness all the way through to Rx conversion. Where do consumers go after they see your ad? Is your brand connecting with them with them in the right channel, with the right […]

Webinar: DTC TV to Digital – Jan 26

DTC TV to Digital:
Connecting the Dots from Rx Awareness to Conversion

Date: Thursday, January 26, 2017 at 11am ET

Presenter: Gintare Greenfeld, Digital Healthcare Analyst and Rory Stanton, Principal Analyst

 

To succeed in today's new marketing reality, pharma brands must move past siloed TV ads to truly integrated customer experiences that guide consumers from Rx awareness to content and resources that support education, consideration, and conversion.

Sign up for this webinar to hear DRG Digital experts Gintare Greenfeld and Rory Stanton discuss what brands need to know for planning effective TV to digital experiences: 

What behaviors TV ads drive and how to best reach post-ad info seekers
The influence of TV ads vs. digital ads on Rx decisions
Best practices for creating integrated experiences 
Key takeaways you can use for brand planning 

 

Shifts in the FDA’s Approach to Off-Label Promotion

The Regulatory Affairs Professionals Society (RAPS) held its annual conference, the RAPS Regulatory Convergence, from September 17-20 in San Jose, CA. Clarivate Analytics Medical/Regulatory Writer Meg Egan Auderset attended; she wrote the following based on a session called The Changing Landscape of Off-Label Promotion.

Advances in Alzheimer’s, but Knowledge Gaps Remain

The Regulatory Affairs Professionals Society (RAPS) held its annual conference, the RAPS Regulatory Convergence, from September 17-20 in San Jose, CA. Clarivate Analytics Medical/Regulatory Writer Meg Egan Auderset attended; she wrote the following is based on a session about Alzheimer’s disease, Delivering the Next Generation of Alzheimer’s Treatments: Are We Prepared?

HIEs diversify, grow in 2016

President-elect Donald Trump and fellow Republicans are set to take over the White House and Congress next year, which means healthcare as we know it will drastically change. One facet of the industry that is not expected to be impacted greatly, however, is the growing field of health information exchanges (HIEs). This is fortunate for […]

Report: Modernizing the Patient Journey with Digital

Report details how to build true-to-life patient journey maps with digital insights

Patient-centricity is the buzzword du jour for pharma marketers, but many fail to factor consumers’ digital behavior into their understanding of the patient journey. Smart brands realize that most of the patient touch points extend beyond the physician consult and that the traditional patient journey is significantly limited in the insights it provides.

For healthcare brands to remain relevant in this marketplace, they must make the patient experience more appealing and meet the heightened expectations of customer service and support across the patient journey. To move away from product-centric marketing messages and design truly patient-centric experiences, brands must understand how patients are leveraging digital channels at each step of their health journey–to gather information, solve problems, make decisions and share their experiences living with a disease. 

 

 

In this report, DRG Digital Principal Analyst Rory Stanton shows brands the impact of digital in patients’ decision making along the health journey, but also how to map patient pain points to customer experience design and marketing strategy.  

 

Key questions addressed in the report: 

How should brands approach mapping the patient journey to drive patient engagement at their organizations? 
How much influence do digital resources have at each stage of the patient journey? 
What are the pain points for patients along the health journey? What role do they expect pharma to play in solving these challenges? 
What digital touch points can brands leverage to improve their patients’ experiences across the health continuum? 
Which brands are investing in patient-centricity and how?

Analysis can be cut by 50+ patient and caregiver audiences

 

 

To buy this report (or learn if your company already owns), please fill out the below form:

India has been hit by a Chikungunya outbreak. What is this disease?

Delhi and parts of North India are currently facing a spike in Chikungunya cases, after nearly 10 years. As of October 17 this year, more than 7,400 people have been afflicted with Chikungunya in the national capital even as about 3,000 dengue cases have been reported in the city.