Intellectual Property

New gTLD Update: The Changing Conversation Surrounding New gTLDs

As the launches of the first round of new gTLDs (ngTLD) are winding down, we are seeing an interesting shift of focus from registries. The conversation is changing from promoting the launch of ngTLDs to how their TLD is being used and ways to increase registrations and renewals. Usage is going to continue to play […]

Uber causes potential roadblock at Seoul National University

There’s no denying Uber’s role in redefining how we use public transportation. The American vehicle sharing company has made it easier, cheaper and quicker to get from A to B, with no need for prior bookings or cash payments. Having reached global household name status, it now seems as though Uber is trying to protect […]

Could ‘fake news’ become a real trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order to fool voters and skew their opinions. Since then it’s become […]

Getting the most out of Watch on SERION™

Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION now offers POCA scoring to help trademark professionals prioritize watch results. In this case study, Bruce Longbottom, Senior Trademark Counsel for […]

The Slants – Offensive or Empowering?

In 1946, the US Patent and Trademark Office (USPTO) drafted something called the ‘disparagement clause’, which sought to prevent the filing of any trademark which could be deemed as “immoral, deceptive or scandalous”. In the past, this has usually been reserved for extreme cases where the trademarks have been intended to incite hate or discrimination […]

Michael Jordan slam dunks China trademark case, despite changing laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would not be allowed to be included in trademarks due to the […]

Keeping Up With the Kylies – A 21st century trademark feud

Who’s the first person you think of when you hear the name ‘Kylie’? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old American teenager who’s famous for being part of the Kardashian family? You could argue that the answer is highly dependent on […]

Trademarking provides surprise boost to global economies

We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry is having on economies on a much wider scale. According to a study titled ‘Trademarks in Latin America’ recently published by […]