World IP Day 2016: Digital Creativity: Culture Reimagined

It was back in 2000 when the World Intellectual Property Organization (WIPO) first designated April 26th as “World IP Day.” Now, 16 years later, the day marks an annual opportunity to raise awareness for how patents, copyrights, trademarks and designs impact daily life while increasing understanding of how protecting IP rights helps promote creativity and innovation. It’s a chance to celebrate creativity and the contributions made by creators and innovators to the development of societies, and encourage respect for the IP rights of others. This year, the theme of World IP Day is Digital Creativity: Culture Reimagined and the organization will celebrate the role that intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity. The future of culture in the digital age will be explored, how we create it, how we access it, how we finance it, as WIPO looks into how a flexible intellectual property system helps ensure artists and creative industries are properly paid for their work. Keeping artists properly compensated for their work is an essential piece of the innovation puzzle. So much of the meaningful accomplishments in not just art, but business, have been derived from some of our most creative minds. By properly rewarding those efforts, we ensure that we keep the cycle of innovation moving, forging a new future filled with possibility.