Best Practices Webinar: Get the Most Out of Your Email Marketing

Join us on Thursday, November 10th, at 10:30 a.m.  EST, for a webinar to learn about best practices for your email marketing campaigns.


View the recording here.

Download the presentation here.

 

We’ll be tackling questions such as:

  • What’s a common mistake made in email campaigns?
  • What can I do to improve my email deliverability?
  • How can I cultivate a positive experience for my prospects and customers?

These questions, and others, will be answered by our two guest speakers, Mitch Rubin and Damian Rohrbacher:

Mitch Rubin is the President and founder of Applied Information Group, which specializes in database and email marketing services. He has over 30 years of experience in database and software development and in online, direct, and email marketing. Mitch is the chief architect of the company's software and marketing programs. Under his guidance, Applied Info Group has earned an outstanding reputation for consistently providing excellent quality work and service that boosts campaign performance and lowers expenses for their clients who include some of the largest publishers in the country. 

In addition to his company's membership in the Direct Marketing Association (DMA) and Email Experience Council (EEC), Mitch is a board member of The Alternative Board (TAB); a trustee and treasurer of the Kanomika Association; on the advisory board for Future\Perfect Ventures;  has advised and provided ongoing technical, database and email marketing support to the North Jersey Chapter of the Susan G Komen Foundation; and maintains long-standing relationships with the Children's Specialized Hospital in Mountainside, NJ, and the Nature Conservancy.  He reads grant applications for Echoing Green in New York City and is a board member of the Martha’s Vineyard Film Festival. He has a BA in History from Union College and an MBA in Marketing from Pace University.

 

Damian Rohrbacher joined Clarivate Analytics (formerly the IP & Science business of Thomson Reuters) in 2006 as an Account Manager in Custom Sales after having spent nine years working in the list industry.  He spent five thriving years in that role working with global accounts such as Elsevier, Oxford University Press, and LWW.  Damian transitioned into a Relationship Manager role on the Publishing & Association team in 2011.  In this expanded role, he managed the complete client relationship including the entire publisher product portfolio suite of solutions offered.  In late 2014, he took on a newly created role as Manager, Marketing Solutions. He oversees the team that manages the deployment process for clients’ marketing campaigns through Web of Science Author Connect and serves as the thought leader for the product.  Damian has a Bachelor of Science in Business Administration from Villanova University.  He lives in Southern New Jersey and is the proud father of three young daughters.

 

View the recording here